Urban Strategies’ directive was for a space that was robust, simple and flexible, to stimulate creative exchange between everyone. Inspired by the raw potential of the 80 ft. x 120 ft. industrial space and the bustle of Spadina Avenue, the result is a light-flooded loft with palpable energy. The central concept of the design was to create a main gathering space in the middle flanked by work bays on both sides, with a U-shaped corridor providing a fluid thoroughfare. Work pods are arranged along a continuous bench on the peripheral walls. Oak and glass screens separate the boardroom and studio from the reception area, while still allowing light to filter through.